The Plus And Minus Of Google Penguin Update
In April of 2012, Google launches Penguin Update which is meant to catch sites that are considered to spam the search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. This update is also aimed to reduce the web pages and website rankings that use black hat SEO techniques.
Obviously, Google has given different page rankings on different websites. This page rank is determining the frequency of their appearance on search results supposed that they’re related to search keyword that’s used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.
With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. But when Google Penguin update was launched, those website owners that are using black hat SEO techniques such as cloaking, keyword stuffing and the likes are given with lower page ranking and penalized, putting them in a not so good position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.
To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
The update also beneficial for the users who are largely depending on internet to find sites that are offering particular item or service that they’re looking for. They’re able to find websites that are more reliable and at the same time, avoid those that are spammy and is bringing no relevant content to what they’re looking for with this update.
On the other hand, the update has affected lots of small enterprises making them out of the game. The main reason for this is that, majority of these small businesses are depending on SEO techniques in efforts of keeping up with more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.