Learning The “Secrets” of Guides

Things You Need To Know About Google Penguin 4.0 Update

The Google Penguin 4.0 Update is now part of the core algorithm of Google. The last google penguin update was about two years ago.

Penguin is now part of real-time. Penguin is a filter that is made to get websites that are spamming in the search results of Google. Because the regular spamming system of Google cannot detect this. The penguin was introduced in the year 2012. In the past, the websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. The spammy websites will be penalized. Penguin 3.0 was the next update and this was launched in the year 2014. In order for websites to be free when captured by the penguin 3.0, they must wait for two years. Now, these long delays are a thing in the past. Because there was an update with penguin, the data will be refreshed in real time, which means there is a faster response after you reindex a webpage. The regular process of Penguin is that it will capture and also release the web pages. Penguin 4.0 is now more specific regarding web pages. The new Penguin is more granular. Which means it affects more finer granularity than websites. And this does not necessary mean that it will only affect web pages. The new Penguin only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.

Here are some important factors about the Real Time Penguin:

A. The new Penguin will recalculate their positive signals and negative signals on crawl. Link Detox Boost is the best tool in testing and trying the effects of the links.

B. The new Google Penguin does not only affect the whole website. This actually has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Means that anything that will go in the rankings will be affected by the Penguin algorithm.

C. It is more harder to diagnose small penguin penalties.

D. Since the new Penguin is much granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.

E. The Link Detox has a subfolder analysis and this is very popular since it can easily diagnose and fix problems with any ranking issues.

F. The Filter Slice Feature of the Link Detox is really helpful in checking and analyzing the groups of the source of domains, kinds of links, countries groups of keywords and many more.

Google states, that there will be no other Penguin update and the Penguin 4.0 will be the last.

Source: http://www.andysowards.com/blog/2016/how-to-write-a-successful-blog/

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