WHAT YOU NEED TO KNOW ABOUT PENGUIN UPDATES.
Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. For, any updates implemented that a website might not be aware of, would definitely have a negative effect on it. This is necessary because it is important to make sure your site is always generated in the top results to guarantee you great results in getting clicked and opened by searchers.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. Though as is often the case, many digital marketers and SEO professionals have found it quite difficult, and a big challenge, in making sure that they are on top of things when it comes to any search engine updates implemented day in and day out. To the inexperienced individual, they might not be aware of it but these constant changes and updates that are done to search engine processes, are what influences the online digital marketing trend as you see it now. Ignoring this would be a grave mistake, penalties can be imposed as well as the possibility of losing your strategic placing in the search engine results.
When you think about it long and hard, all these changes and constant updates are merely designed for the user’s optimum benefit and experience – to make sure that they are constantly getting the results they needed in an effective and efficient manner. This includes the fact that they would want to remove and ferret out any spamming and keyword stuffing strategy that is often employed in digital marketing, and that nothing but pertinent results that are of good content are provided to the user.
One of the known updates that online digital marketers are currently familiar with, would be the penguin 4 update.
This ensures that the information provided by search engines are relevant and suited for what the user is really looking for. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.
The update was able to determine the sites that have duped the system for quite some time, penalizing them by removing them from the generated results entirely or just by putting them on lower rankings. As a result, millions of websites on the internet had been penalized by getting removed from the search results or demoted to the lowest rankings possible.
So, unless you want your site demoted or be totally removed from all the search results, make sure that only natural links are present in your site and that you have nothing but good content to boast of.